- 4th April, 2017
- statistics
Liar, Liar
Why is statistics so difficult to grasp? We go blank when the conversation turns to statistics, and we turn that cognitive dial in our heads from …
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- 28th March, 2017
- analytics, small-samples
A Tale of 100 Jelly Beans
If you had a jar of 100 jelly beans and knew one of them was laced with poison, would you offer the jar to your kid? We sidestepped the ethics of …
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Big Oil, Big Coal, Big Data
To run successful campaigns, you need to be specific about which group of customers you are targeting and also what exactly you hope to achieve. For …
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- 14th March, 2017
- campaign, uplift-modelling
No More Carpet Bombing
“Carpet bombing, also known as saturation bombing, is a large aerial bombing done in a progressive manner to inflict damage in every part of a …
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- 7th March, 2017
- uplift-modelling, persuation-modelling
The Usual Susceptibles
When designing any intervention to affect change in people's behaviour, a key question is always whom to target. In a world of limited resources, we …
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- 28th February, 2017
- artificial-intelligence
Man vs Machine
In last week’s blog, we looked at the EU regulations that have been introduced to govern algorithmic decision making. Clearly, the draft of regulatio…
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- 21st February, 2017
- algorithms, decision-making
First Do No Harm
In 2018, new data regulations in the European Union will limit algorithmic decision making on an individual/user level. The laws will also give an …
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- 14th February, 2017
- governance, big-data
A Data Affair
Today is Valentine’s Day, a day on which countless cards and gifts are sent each year. It’s the busiest day in the calendar for florists and …
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- 7th February, 2017
- social-media
Wise Men Listen
The Arab Spring provides a telling illustration of the power of social media. A study based on analysing more than 3 million tweets, gigabytes of …
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