Tagged: uplift-modelling clear
- 14th March, 2017
- campaign, uplift-modelling
No More Carpet Bombing
“Carpet bombing, also known as saturation bombing, is a large aerial bombing done in a progressive manner to inflict damage in every part of a …
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- 7th March, 2017
- uplift-modelling, persuation-modelling
The Usual Susceptibles
When designing any intervention to affect change in people's behaviour, a key question is always whom to target. In a world of limited resources, we …
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