Tagged: campaign clear
- 18th April, 2017
- campaign, machine_learning
Who Let The Machines Out?
In last month’s post, “No More Carpet Bombing”, we discussed the impact that data can have on the success of your marketing strategy. We mentioned …
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Big Oil, Big Coal, Big Data
To run successful campaigns, you need to be specific about which group of customers you are targeting and also what exactly you hope to achieve. For …
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- 14th March, 2017
- campaign, uplift-modelling
No More Carpet Bombing
“Carpet bombing, also known as saturation bombing, is a large aerial bombing done in a progressive manner to inflict damage in every part of a …
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